AN ANALYSIS OF WILLINGNESS TO USE PEDESTRIAN BRIDGE
The very first pedestrian bridge with air-conditioned in Kuala Lumpur was opened on January 2012. It was built to provide a direct link between the famous shopping complexes in Bukit Bintang area. It is also well connected to the light rail transit (LRT) and monorail stations. It is anticipated that the bridge could provide safe and convenient walk for shoppers and to attract them to travel with public transport to the area, which is one of the busiest area in the city. The objective of this study is to investigate the travelers’ willingness to use the pedestrian bridge. In addition, it is aimed to understand the underlying factors that contribute to the usage. A revealed preference questionnaire is prepared and a team of 5 students are sent to the site to interview the users. A total of 400 respondents are interviewed. Based on the survey, a binomial probit model is developed to find the encouraging factors for bridge usage. Results show that the respondents perceived satisfactory of the bridge. The major factors that encourage them to use the bridge are: mode shift, convenient provided by the bridge, existence of signboard for clearer directions, age and gender of respondents.